Caught in the Nicotine Trap:
Big Tobacco’s Targeted Marketing

Big Tobacco has had a long history of marketing their products, especially cigarettes, in an aggressive manner to increase sales. Tobacco companies hired marketing research firms to develop strategies that would help them target their ad campaigns to certain demographics, ages, genders, and socioeconomic backgrounds. In this training module, you’ll learn about the deceptive tactics the tobacco industry used to lie to the American people and lure Asian Americans, Black/African Americans, Native Americans/American Indians, Hispanic/Latinx, and the LGBTQ+ community into using their products. You’ll also see how e-cigarette brands like JUUL use these terrible tactics to sell their vape products today.

History of Tobacco Prevention in Texas

Take a look into the past to see how tobacco prevention efforts have evolved in Texas. Listen to experts in the field of tobacco prevention as they share their experiences combating the tobacco industry for the state and nation. Then, learn about the statewide youth movement that has been creating tobacco-free change for 20 years!

Escape the Vape

Thanks to vape companies like JUUL and Sourin who have designed their products to look like tech gadgets and taste like fruit and candy, millions of youth have become addicted to nicotine and thousands try vaping each day. In this training module, you’ll learn the risks about
e-cigarettes, how the tobacco industry has spent decades creating these dangerous products and marketing them, how you can help those who are addicted to vapes quit and know the steps to take to help your friends escape the vape and create the first vape-free generation.

Don’t Wait! Advocate!

Being an advocate is all about using your voice to support a cause and empower others to take a stand against an issue. Expand your advocacy knowledge and skills through the three important levels of effective advocacy and identify a tobacco prevention topic you’d like to be an advocate for.