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Big Tobacco’s Targeted 
Marketing Module

Module 3:

STOP THEIR PROFILING

Tobacco companies have strategically marketed to certain groups of people for decades. Now is your chance to create your own counter message to stop the tobacco industry from profiling!

CREATE A 10-15 SECOND VIDEO THAT

Captures attention

Creates a strong message

Includes 1 key fact from the training

Has a closing hook:

"The tobacco industry is profiling, and profiling is wrong."

Can be posted on social media:

Tag @TxSayWhat & use #STOPPROFILING

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Say What! EST. 2011

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Phone

512.245.8082

Mailing Address

Texas School Safety Center

ATTN: Say What Program

Texas State University

601 University Drive

San Marcos, TX 78666

Say What! was created and designed by young people from across Texas and connects students interested in eliminating tobacco from their schools and communities. The Say What! movement is funded by the Texas Department of State Health Services through a contract with the Texas School Safety Center at Texas State University.