Module 2:
Who They Target
Target Market [tar-get ‘ mar-ket]
A group of people that have been identified as the most likely potential customers for a product because of their shared characteristics such as age, income, and lifestyle
While a lot of marketing tactics the tobacco industry is known for using have been banned since the 1990’s, companies continue to target their products to certain groups of people. Strategies involve tailoring advertisements, promotions, and products to reach and attract new customers as well as increase brand loyalty.
In Module 2, you’ll learn more about how the tobacco industry has targeted people in the past as well as today.
Click through each box below to learn more about their targeted marketing practices on specific groups of people.
Training Module | History of Tobacco Prevention in Texas
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Phone
512.245.8082
Mailing Address
Texas School Safety Center
ATTN: Say What Program
Texas State University
601 University Drive
San Marcos, TX 78666
Say What! was created and designed by young people from across Texas and connects students interested in eliminating tobacco from their schools and communities. The Say What! movement is funded by the Texas Department of State Health Services through a contract with the Texas School Safety Center at Texas State University.