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Big Tobacco’s Targeted Marketing Module

Module 2:

WHO THEY TARGET

Target Market [tar-get ‘ mar-ket]

A group of people that have been identified as the most likely potential customers for a product because of their shared characteristics such as age, income, and lifestyle

While a lot of marketing tactics the tobacco industry is known for using have been banned since the 1990’s, companies continue to target their products to certain groups of people. Strategies involve tailoring advertisements, promotions, and products to reach and attract new customers as well as increase brand loyalty.

In Module 2, you’ll learn more about how the tobacco industry has targeted people in the past as well as today.

Click through each box below to learn more about their targeted marketing practices on specific groups of people.

African American/Black Community
Asian American & Pacific Islander Community
Hispanic/Latinx Community
LGBTQ+ Community
American Indian/Native American Community
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Say What! EST. 2011

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Say What! was created and designed by young people from across Texas and connects students interested in eliminating tobacco from their schools and communities. The Say What! movement is funded by the Texas Department of State Health Services through a contract with the

Texas School Safety Center at Texas State University.